Let’s talk side hustles, the look for balance, and building the thriving CBD-infused skin care brand name, Fitish. There’s nothing “ish” about Jenna Owens’ career or success.
You may acknowledge Owens’ name as the former cohost of the renowned nationally-syndicated radio show, The Kidd Kraddick Early Morning Show, where she acted as an on-air character for 12 years.
The entrepreneurial endeavor Fitish, which Owens launched in April 2017, started as the Fitish30 physical fitness program, and has because ended up being known for its CBD-infused skincare line, which is sold on Fitish’s website along with at significant merchants like Neiman Marcus and Urban Outfitters. Considering that launching with Fitish’s debut products, the “Tone Down” CBD facial mist and the makeup setting spray, “Don’t Sweat It,” the “Dew It” moisturizer has become an immediate classic.
” The entire concept was substantiated of a word– the name of the brand name and my own personal journey to find more balance in my life,” Owens shares. “On the radio, I often got asked by our audience what I did to remain in shape and I always just replied with, ‘I’m not in shape, I’m simply fitish.‘”
As Owens was handling a broadcasting profession with her side hustle, discovering the time to squeeze in an exercise was proving to be a difficulty.
” As I make sure many females do, I was comparing myself to the Fitstagram girls. I could not stay up to date with those workouts and I hated being preached to about always discovering the time to work out for 2 hours a day. It wasn’t possible. I was getting up at 4am every day for a morning show and hardly had the energy to do 30 minutes, a few days a week. I thought, maybe there’s actually an idea here and I can reveal individuals that it is possible to exercise successfully and have more balance.“
This look for balance ultimately blossomed into the Fitish exercise program and then the flourishing skin care brand name, when Owens had an “aha” moment in the gym locker space:
” I understood I wished to develop an item and invested over a year thinking about how I might perfectly include the Fitish way of life into that. It occurred to me at one extremely specific moment post-workout class in the ladies’s locker space. We were all originating from work, in some cases still in makeup, and going out for beverages or meetings right after. We were merely freshening up post-class. It was the lightbulb minute I had actually been seeking for so long. We required help with a smooth transition from work, to gym, to social life. Athletic appeal required to be a thing. Why wasn’t there a line of products tailored towards this mentality? I understood I had to make something that was simple to use on-the-go and budget friendly.”
For Owens, credibility has always been a crucial part in her individual brand’s success, and now in her products’ success. “Hosting a radio early morning program for over a years, it’s difficult to phony a character.
Although Owens left early morning radio to handle her organisation full-time, fans of her voice and sincerity can now capture her on Fitish: The Podcast, with former radio cohost J-Si, where they bring their enthusiasm for psychological health awareness to the podcasting airwaves.
Find out how she found the courage to pivot, how she found her function, and why keeping Fitish available is crucial to her.
Karin Eldor: Why did you make the products CBD instilled?
Jenna Owens: I had actually been a substantial supporter of CBD for rather some time already at this point. I thought, if CBD can be this anti-inflammatory internally, I wonder what it might do topically.
Eldor: I enjoy that you rotated from early morning radio this past February, after nearly 12 years! So generally ideal prior to quarantine hit in March. How did this leap make you feel? I understand there was worry, naturally …
Owens: It’s amusing due to the fact that in my retired-ish announcement as I jokingly referred to it on the show, I was honest and said I sat on the decision for a long time hoping to get that 100 percent feeling of certainty. How would I understand what Fitish could be without taking that leap?
Eldor: I enjoy the art of the pivot when it comes to ladies changing profession lanes. What advice do you have for other women aiming to do the exact same?
Owens: All of us make time for the things we want to do. I hear so frequently from women that want to begin a side hustle, that they don’t have time. It’s difficult to discover the time, but if you want it bad enough you can do it. You don’t have to go all-in at once and quit your task. The tough part is starting and then straddling both. Days where you get run rough from having to do both, the task that pays the bills and your passion can make you question if the side hustle is even worth it. Fear is truly the greatest enemy here. The “what ifs” that haunt you.
When you decide you are okay with failing and you do not wish to live thinking, what if I had attempted that?, then you understand your answer.
Eldor: I also enjoy that it is necessary for you to preserve accessibility, with a reasonable price point (your most pricey item up until now is “Dewing It,” priced at $47), while still keeping a raised appearance.
Owens: I think as a business owner, it’s crucial to understand your client. Especially when the business is developed around D2C. I knew my radio audience and what they were trying to find, and what they would not wish to invest. I don’t associate with the extremely unaffordable high-end market since I’m not that. Considering the scenario we are going through, the luxury market feels even more unrelatable.
Eldor: What was the very first big moment for Fitish appeal, when you understood you were entering the best direction?
Owens: I’ll never forget the first wave of genuine customer reviews we obtained from the Tone Down CBD mist. I got up for the program one early morning and had actually been swamped with emotional messages from ladies about what Tone Down reduced for them. One female blogged about her mom using it on her serious burns from radiation treatment for breast cancer, and just how much they decreased overnight. I unexpectedly realized that this had another level of function and capacity that I never might have prepared for. I wasn’t just in the appeal/ wellness organisation anymore. I remained in business of healing It was likewise the minute, in hindsight, I understood I had discovered my purpose.
Eldor: What else are you working on?
Owens: Working on scaling. I can reveal Fitish Pet is one location I’m especially delighted about.
Eldor: While Fitish is scaling and you are growing a growing number of as a skin care business owner, I like that relatability stays a concern for you.
Owens: I prefer the candidness of what life is actually like, not the perceived excellence. By drawing back the curtain on my own battles, I naturally and unintentionally produced a community of advocates who were excited to follow along on my company undertaking as an outcome. I likewise reveal clients what we are working on, and prospective stops working or disasters. The struggle is far more interesting than the success.