Wellness start-up Present Life launches Healist Advanced Naturals, a clinically supported CBD variety, with a cut-through brand technique that marries science and nature by Robotic Food. Considering that restrictions on using cannabidiol (the non-intoxicating element of marijuana) were lifted in Europe and The United States And Canada, the CBD health sector has actually exploded. Analysts are now anticipating that the worldwide market will exceed ₤72 billion by 2026– and sales of CBD-based items in the retail sector will be a major motorist of that growth. As an outcome, the marketplace is becoming progressively crowded and confused, with a proliferation of balms, oils, and casts in differing portion strengths, guaranteeing to correct any number of health issues. Present Life wanted to develop a product line that made the most of this sector growth, however in such a way that alters the narrative around CBD items, removes confusion, shows integrity, and makes the health advantages crystal clear to the consumer. Robot Food was approached to drill down and specify the opportunity, and then create a tactical response to position Healist as a benefit-focused flagship brand name with multichannel selling in mind. The resulting work has made it possible for Healist to cut through all the white noise. Customers are reassured of the high-quality nature of the products, and are able to navigate the range quickly to discover the ideal version for their requirements. “A shift in regulations and customer frame of mind have actually fuelled a sharp development in the CBD classification, so we required to develop a brand name with unique cut-through. It was essential to eliminate the typical barriers associated with CBD items, construct trust and make it mainstream,” says Simon Forster, executive innovative director and creator of Robotic Food. An essential part of the technique was to show the advantages to be found where contemporary science and botanical knowledge meet, and show how that marital relationship can assist customers gain back balance and ‘recover their 100%’. To that end, the blend message is evident at every touchpoint on the consumer journey. The bespoke packaging format makes a real virtue of the science and nature story and concentrates on the efficiency of the active ingredients. A lab-white ‘science’ sleeve with a diecut ‘H’ is eliminated to expose the ‘nature’ layer, featuring botanical illustrations that display active components, with four colourways so customers can quickly distinguish the four primary benefits (calm, sleep, wellness, relief). “The ‘H’ marque catches Healist’s spirit. One pillar represents science, the other nature, while a central dot joins the 2 and is symbolic of balance,” says Steph Oglesby, design director at Robot Food. Robotic Food has actually produced a brand world and intonation to support the USP and motivate trust, with messaging that includes hero declarations like: “Ground-breaking science. It remains in our nature” and “Powerful natural active ingredients. Down to a science.” From product packaging right through to the brand name interaction strategy, clinical hints, including annotation lines and botanical illustrations, create a structure that enhances the power of nature when combined with a scientific technique. “We’ve produced and launched our own brand names at Robot Food, so we had the ability to determine the broader chance within the marketplace,” says Forster. “A lot of CBD brands focus their technique on the portion of CBD oil, or align to a particular way of life. With Healist, we positioned the customer initially, producing benefit-led services presented in a brand architecture that bridges science and health and wellbeing.” Michael Bryce, co-founder and worldwide chief marketing officer, Healist, states: “Working with Robot Food assisted us clarify and totally realise our unique market position. As a company, the group at Robot Food always has front of mind business viability as well as strong, engaging style. The brand technique can bend and grow as we do too.” Part of an ongoing relationship with Present Life, Robotic Food will continue to support Healist with digital material development, and serve as brand name guardians. Introduced online in March, Healist plans to break into mainstream retailers in the US, followed by the European market dependent on the changes to CBD guidelines.