Austin Soldner and Michael Schaecher, the co-founders of the new sunglasses brand name Futuremood, met at the recently formed San Francisco research and development lab produced by the high-end audio tech designer Bose.
The 2 were tasked with dealing with Bose’s sunglasses wearable and bonded over a shared interest in tennis shoes and fashion. Over lots of conversations the 2 males understood there was an opportunity to utilize technology to reword the sunglasses playbook and release the very first new brand to the marketplace considering that Oakley came on the scene.
There was also a chance to bring the materials science and tech-forward methods that sneaker business have actually developed to an industry that had not seen any real technical transformations in years.
Go Into Futuremood “Auras,” which the business costs as the first glasses clinically evaluated and proven to modify your state of mind.
Using innovation established by the lens manufacturer Zeiss, Futuremood’s first glasses can be found in four colors– a relaxing green, a revitalizing blue, an energizing red and a focusing yellow. The business is introducing its eyeglasses in 2 designs, a blocky, chunky frame and a more standard rounded frame.
Any mood-altering impacts are thanks to Zeiss’ halochrome lens innovation, which the lens manufacturer has been dealing with– and releasing papers on– to suss out the science behind its claims that making use of filtered light can alter the method folks feel.
There’s some initial research that the company has actually done, but the science is still mostly unproven (Zeiss conducted 2 studies at European universities).
Schaecher and Soldner are followers, and the 2 long time tech execs see these lenses as a window into a larger world of product science experimentation and item advancement that they’re hoping to give market with Futuremood.
” If you think about tennis shoes and where Nike and Adidas got to where they are today, it was through development in product design and materials and branding and marketing and all of that had been missing from the sunglasses space,” Schaecher said.
The second marketing hire at Airbnb and the first marketing hire at the now-defunct Munchery, Schaecher understands a thing or more about branding. Soldner, the creator of Playground.fm, and a former product designer at Jawbone, is the technical professional and lead designer for all of Futuremood’s frames.
” We really saw an opportunity to forge ahead in technical innovation and item development,” stated Schaecher. “We have a stockpile of things to push the envelope of what sunglasses are.”
One thing sunglasses are is a really huge business. Consumers spent $145 billion on sunglasses in 2018, according to the marketplace research company, Grand View Research
If Futuremood can catch even a portion of that market with its unique spin on sunglasses, it’ll remain in good shape.
As with any great direct to customer item, Futuremood’s distinction starts with its product packaging.
In an e-mail, Schaecher described the feeling as “not as subtle as CBD, however not as strong as a shot of tequila or glass of Rosé.
” Austin and I are truly into different methods of self care and taking minutes and … we thought there was a chance to bring pleasure and joy,” with the packaging, Schaecher said. “ We do not anticipate individuals to be shooting up Spotify playlists and incense matches whenever they wear things.”
Futuremood has been primarily bootstrapped to date, and like whatever else in the year of our Lord 2020, the company’s strategies were pressed back by the coronavirus pandemic.
” Our lenses are made in Zeiss’ Italian factory and the glasses were made outside of Shenzhen,” said Schaecher. “We quarantined the very first order for two weeks. Zeiss was right in that area of Italy that was getting hit hard. We have actually been delaying since then. It’s difficult to put into words what it resembles to grind on something for eighteen months … and after that have to delay introducing.”
Even with the pandemic, however, the company moved ahead with the design for its second product, and that provides a tip for where Schaecher and Soldner want to go with their company.
The design aesthetic is likewise more in the luxury vein, which Schaecher teased was akin to something that would be more in your home in a Cartier showroom rather than a direct to customer brand name’s digital shop.
Right now, the business is going direct to consumers through its site, however it’s looking at the potential for some retail collaborations and field marketing when the country opens back up for company.
As for the mood-altering effects and whether “wearable drug” can win market share, Schaecher is pretty positive.